My purpose in life is to help others reach their full potential, by taking positive action now, and making them feel more fulfilled everyday.


I’m passionate about getting the best out of people, which is the source of my greatest fulfilment. For over 15 years I have achieved great things with friends, colleagues and clients in their personal lives and in the workplace.

Limited Opportunities

I grew up in a deprived area of the Wirral, moving every couple of years, having little stability and very limited opportunities to develop myself.

Discipline and Belonging

As a teenager I joined my local football team, giving me a real sense of purpose and my first insight into discipline and belonging.


After leaving School I joined the Armed Forces. Having served in Kuwait, Iraq and Afghanistan I found myself in numerous demanding situations, where my resilience was tested on a several occasions.

Emotional Intelligence

I have developed an ability to lead a team without hesitation, whilst also getting the best out of them. Using my emotional intelligence enables me to take people to their highest level.


Stoicism has been a big part of my life, allowing me to focus on the things within my control, rather than wasting time thinking about things outside of my control.

Continuous Professional Development

Throughout my career I have focused on Continuous Professional Development. This enabled me to reach my full potential and successfully complete a degree in Leadership and Management

Authentic Leader

Having lost all my inhibitions and fear of failure in the later stages of my career, this reinforced my leadership style as an Authentic leader, by leading by example and not asking someone to do something I wouldn’t do myself. I consider leadership to be a service.


Self-Awareness has been critical to my development. Taking time to think about the impact of my decisions and actions allows me to have everyone’s best interest in mind.


Coaching my Regimental football team pushed me out of my comfort zone, however success was achieved by developing players both on and off the pitch.


I was mentored throughout my career from colleagues who I respected and would follow into battle. In turn, I promptly became a mentor to colleagues requiring development in their career.


I’m a family man and I take great pride in my role as a father, husband, son, brother, uncle and friend.

Tom Bragg

Jasper De Quincy-Adams

James Howard

Pete Rooney

Simon Ridgway